Prolife Foods has developed a strong portfolio of brands to support its purpose of Great Food with Obsessive Service. The sections below provide information on Prolife's key brands as they are deployed across our key business streams of Bulk Foods/Self Selection, FMCG Grocery and Honey. In addition we produce products under a number of Supermarket brands and are the partner for Coles Australia with Scoop and Weigh branded Wholefoods products in Self Selection.



Alison's Pantry

Our New Zealand bulk foods product range was championed by Alison Holst, one of New Zealand’s best loved cooks and authors. We have developed the attractive, user- friendly scoop bins to feature our carefully selected range of high quality foods. This quality was not previously available in bulk bins. Our purchasing team searches the world for the very best foods we can find. We have introduced many lines previously not easy to obtain, and developed our own unique blends of fruits, nuts, snacks and cereals. It offers a wonderful selection of high quality foods available today. Alison's Pantry is a brand that is based on goodness, honesty and integrity - helping make better food choices. 

Mother Earth 

The brand started on Waiheke Island, close to Auckland, New Zealand, with two very passionate foodies who wanted to combine their love of food and nature. In 1973, the product range comprised just healthy baked loaves. Mother Earth joined Prolife Foods in 2008, and has grown exponentially since. Besides its well-known Baked Oaty Slices and Fruit Sticks, we now have Nuts, Dried Fruit, Savoury Snacks, Honey and Peanut Butter in the Mother Earth product family. In recent years, we have continued this expansion into Australia & Global Markets with our lunchbox, peanut butter and honey ranges: all made with the same original love of food and nature- truly, Nature At Its Most Delicious. Explore the full range.



Haddrell’s of Cambridge

Established in 1993 by Richard and Moira Haddrell with a great passion for honey and fifteen beehives. Moira and Richard’s vision was to produce 100% Natural bee products, made to the highest standards using New Zealand honey and environmentally sustainable methods. Today, Haddrell’s of Cambridge is world famous for the quality of their Manuka honey, with many more hives and millions of bees that gather the precious nectar from New Zealand’s native Manuka tree. Haddrell’s of Cambridge – "Honey from a better place"

Donovans Chocolate

Lovingly crafted in the Waikato - the heart of the New Zealand dairy country. We create our delicious chocolate by combining the finest quality ingredients, with European technology and a good dash of Kiwi ingenuity to deliver the most divine chocolate experience to your taste buds. Our chocolate owes its melt-in-the-mouthness to quality Ghanaian cocoa, creamy New Zealand milk (used in milk chocolate) and a unique refining process. Here at Donovans we pride ourselves on creating premium products with unique kiwi inspired flavours that New Zealanders and the world, know and love.


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Sun Valley
A range of baking ingredients found in the baking aisle of supermarkets - everything from cooking chocolates, nuts, breadcrumbs and other essentials, conveniently packed for your baking needs. Available only in New Zealand.

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Flemings is a range of Muesli Bars based on Oats (Flemings has a 100 year heritage of Oats in New Zealand ), perfect for the lunchbox and great value: Available only in New Zealand.

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A range of nuts, nut blends and snacks that offer the best combination of quality and value.
VP stands for Value Pack and that is the promise - Value in every Pack! Available only in
New Zealand.

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Sweet Scoop 

A range of traditional, unique, and innovative pick-and-mix/bulk foods sugar confectionery. We source the best confectionery from New Zealand and around the world and present it in a fun innovative way in store.