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Our Milestones


Prolife Foods Ltd founded as a hot nut vending supplier - focussed on supplying health foods shops and independent retail.  Operated from the Crosby home garage.  First year turnover approx $113,000.


Diversification into catering lines, canned goods, oils, herbs and spices conducting business with the hospitality trade, primarily in Rotorua.  Later a decision was made to refocus on the proven success of the self selection business.


Bulk Foods proposition developed and migrated to supermarkets.  Consumers now have the flexibility to choose the quantity they would like.


Value Pack launched - own brand, high quality product in clear simple packing with a 200% guarantee.


Higher quality service of Bulk Foods offering developed - Alison's Pantry in Foodstuffs NZ - endorsed by kiwi icon, Alison Holst.


Required significant expansion of warehousing and production and made the move to the current premises, 8.5 hectares in Maui Street.


Waikato Business Excellence Awards: CEO of The Year, Innovation Award and Manufacturing Award Finalist.


First venture into business in Australia - purchase of Australasian Bulk Foods Pty Ltd. (ABF)


BC's snacks launched;  Amcham Award - Importer of the Year from the USA; NZFSA Certification; ISO 9001:2000 compliance.


NZ sales reached $42M.  Sale of ABF.


Recipient of Nargon Best Small Supplier Award for Excellence in Service; Sales exceeded $50M. Board of Directors established, incorporating three independent directors.


Acquisition of Mother Earth - premium pre packaged brand; Nargon Best Small Supplier Award finalist.  Expansion of Warehousing and Production facility.


Appointment of CEO.  Winner of Nargon Best Small Supplier Silver Award.  Launch of Mother Earth Snack Packs and Nut Packs.  Celebrated 25 years in business.


Re-launch into Australian market with Mother Earth brand.  

Appointment of Australian based director.


Acquisition of Donovans Chocolates - a premium New Zealand cocolate and confectionary brand.

Testing of Bulk Foods concept in Australia.


Launched Mother Earth into affluent Asian markets.

Achieved over $100M sales.

Further extensions of warehousing and manufacturing capability.


Crosbys donate $100,000 to struggling Waikato businesses
Hamilton couple Bernie and Kaye Crosby have kick-started a scholarship aimed at helping Waikato
Founders of Company Awarded ONZM
The founders of Prolife Foods, Bernard and Kaye Crosby have been recognised in the 2014 New
Company Founder Establishes Charitable Trust
Bernie and Kaye Crosby have established the Neurological Research Charitable Trust.The Crosbys,
Founding Director Receives Honorary Doctorate
On April 18th 2013 the Founding Director of Prolife Foods, Bernie Crosby received an Honorary