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Company Founder Establishes Charitable Trust
Posted On: Thursday, 25 July 2013

Bernie and Kaye Crosby have established the Neurological Research Charitable Trust.The Crosbys, backed by a strong committee, aim to raise $1 million over five years. The catalyst for the trust came a couple of years ago when Bernie Crosby met Dr Maurice Curtis, neuroscientist and senior lecturer at Auckland University's Centre for Brain Research, and got talking to him about his work.

The trust launched on April 19 th 2013 with the Crosbys hosting an inaugural black-tie gala dinner at The Atrium, at Wintec in Hamilton. The dinner attracted significant sponsorship, was attended by 270 people and raised $120,000.  The Crosbys have topped this up by $80,000, and with some other donations they now have more than $200,000 to be used by the Neurological Foundation of New Zealand's Human Brain Bank at Auckland University's School of Medical Sciences. The trust hopes to run one major event a year and next year it will be a Champions luncheon in Wellington ahead of an All Blacks test, and another $200,000 in the kitty. The following year they envisage an event in Auckland. And so on.

The first lot of funds from the Crosby's charitable trust will be used by Dr Curtis and his team for research on understanding early brain changes in relation to Parkinson's.This will be audited by Parkinson's New Zealand, which will report on progress. Its chief executive, Deirdre O'Sullivan, says the Crosby's contribution will make a real, tangible difference to the work being done on Parkinson's. "We are delighted that Bernie and Kaye are so committed."

Bernie Crosby says he and Kaye want to do some good through the trust: "We want to turn my ailment into something that will benefit the community."

The Crosbys have already been benefiting their community in different ways for many years.  As Prolife Foods has grown and prospered, they've given to many organisations. Without fanfare and public attention. They prefer it like that.



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