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About Prolife Foods

Prolife Foods was founded in 1984 by Bernie and Kaye Crosby. It started as a "hot nut" vending supplier - focussed on supplying health food shops and independent retailers within the Hamilton areas.

Our Milestones

From there it has grown to become a significant supplier of quality food, in both bulk and grocery formats, to retailers across the length and breadth of New Zealand.

To find out more about our business view our company DVD - The Prolife Story.

Critical to our history is the development of the Alison's Pantry brand in the bulk foods bins within New World and Pak' N Save stores. This brand has had the strong endorsement of New Zealand's favourite chef, Alison Holst, ever since its launch in 1993 and this continues today.

We have also built a strong brand in Nuts, Snacks and Baking with Value Pack, first launched in 1990.  Value Pack is built on the proposition of great quality products, with simple packaging that makes a hero of the product - what you see is what you get!

Finally, in 2008, Prolife Foods acquired the Mother Earth brand from Cadbury. Mother Earth has a long history in both New Zealand and Australia and is well known to consumers for providing naturally delicious and healthy food. Quickly, Mother Earth has become an important part of the Prolife business.

Prolife Foods remains a privately owned NZ food company. We are fortunate to have strong governance. Click on the tab "Board of Directors" to find out more.

Westpac Waikato Business Awards Winners Announced
In announcing Bernie Crosby of Prolife Foods as the inaugural Laureate to the Waikato Business
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Crosbys donate $100,000 to struggling Waikato businesses
Hamilton couple Bernie and Kaye Crosby have kick-started a scholarship aimed at helping Waikato
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Founders of Company Awarded ONZM
The founders of Prolife Foods, Bernard and Kaye Crosby have been recognised in the 2014 New
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Company Founder Establishes Charitable Trust
Bernie and Kaye Crosby have established the Neurological Research Charitable Trust.The Crosbys,
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"It's not what we think of ourselves. It's what our customers think of us that counts."

Bernie