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Welcome to Prolife Foods

Australasian Food Company

Prolife Foods is a privately owned, NZ Food company that now operates in the New Zealand, Australian and increasingly international markets.

It was founded in 1984 by Bernie and Kaye Crosby and is still true to its purpose of "Providing Great Food with Obsessive Service".

Our product range consists of nuts, dried fruits, muesli bars, cereals, grains, baking products, chocolates, confectionery and much more.  Click on the "products and brands" tab below to find out more about our leading brands, which are sold in multiple channels and in multiple markets.  We are also increasingly a supplier to the Commercial and Food service sectors.

Our New Zealand operation is proudly based in Te Rapa, Hamilton in the middle of the green Waikato.  At this site we have our procurement, marketing, customer services, manufacturing and distribution facilities - click on the "capabilities" tab below to find out more.

We also have an extensive sales & merchandising network spread out across both New Zealand and Australia to ensure that our customers receive "obsessive service".  If you think you would be interested in a career with Prolife Foods then click on the "Careers at Prolife" tab below.

Andrew Smith

Chief Executive






Products & Brands


Our brands are Alison's Pantry, Mother Earth, Donovans Chocolates and Value Pack

Our Capabilities

Over the years we have built strong business capabilities.

Careers at Prolife

Find out more about why Prolife Foods is a great place to work

Crosbys donate $100,000 to struggling Waikato businesses
Hamilton couple Bernie and Kaye Crosby have kick-started a scholarship aimed at helping Waikato
Founders of Company Awarded ONZM
The founders of Prolife Foods, Bernard and Kaye Crosby have been recognised in the 2014 New
Company Founder Establishes Charitable Trust
Bernie and Kaye Crosby have established the Neurological Research Charitable Trust.The Crosbys,
Founding Director Receives Honorary Doctorate
On April 18th 2013 the Founding Director of Prolife Foods, Bernie Crosby received an Honorary

"It's not what we think of ourselves. It's what our customers think of us that counts."